System map / 20 nodes / drag to turn, click to inspect

CS / 00 — INDEX

Every problem deserves an elegant answer.

We build products and websites that help businesses do better.

Discipline
Websites / Software / Branding
Base
San Luis Obispo, CA
Status
Taking inquiries
01What we solve

You bring the problem. We bring the answer.

IDProblemAnswerReference
P-01Your business runs on texts, email and spreadsheets.An HQ: your leads, jobs, calendar and money on one private screen, built around how you work.HQ
P-02Your website doesn’t bring people in.A site that works as hard as you do, with your menu, reservations and online orders in one place.W-002 Coya
P-03Your group runs on spreadsheets and group texts.One home for the website, the calendar, the members and the books, and a public listing so neighbors can find you.Openlight
P-04You’re launching something new.A launch page that explains it in seconds and sends people straight to back it.W-001 Pillo AI
P-05People can’t tell what you offer or what it costs.Clear words, clear prices and one obvious next step on every page.W-003 Deborah’s

Capabilities

C-01Websites

  • Website design and development
  • Online ordering and shops
  • Booking and reservations
  • Launch pages
  • 3D and interactive sites
  • Moving from Wix, Squarespace or Webflow

C-02Software

  • Custom web apps and platforms
  • Member and customer portals
  • Admin dashboards
  • Payments and subscriptions
  • Databases and integrations
  • Hosting and care

C-03Branding

  • Logos and wordmarks
  • Visual identity
  • Typography and color
  • Brand guidelines
02Our product

Openlight

Two sides of one system. Neighbors find groups to join, events to go to and halls to rent. Lodges, posts and clubs get the tools to run themselves, and get found.

Type
Public directory and group platform
For
Neighbors, and the lodges, granges, posts and clubs they’re looking for
Coverage
90,987 groups
Reach
All 50 states and Washington, DC
Visit openlight.one↗
For neighborsFor groups
  • M-01Find a groupLodges, granges, posts and clubs that welcome new people.
  • M-02Go to somethingDinners, dances and breakfasts, open to everyone.
  • M-03Rent a spaceHalls with stages, kitchens and wood floors.
  • M-04A websiteTheir own site, kept current without a web person.
  • M-05A hall calendarMeetings, events and rentals in one place.
  • M-06Members and booksWho’s in, and the treasurer’s book in plain words.
03Selected work

Answers built for others.

A few projects, chosen to show the range. Not everything we’ve made.

W-001PILLO AI

Pillo AI

Sector
Consumer hardware
Scope
Launch website
Need
A new kind of product, explained in seconds, ready for a Kickstarter launch.
Answer
A calm night-sky launch site that shows how it works and sends people straight to back it.
Result
A product nobody had seen before, understood in one scroll, with every visitor one click from backing it.
Visit Pillo AI↗
What the client said

“I cannot recommend Castlestar enough. From day one, they were a massive, immense help in bringing our vision to life. Their technical expertise combined with their creative eye made the entire process seamless and stress-free. The website they built for us is absolute perfection. It looks incredible, runs smoothly, and has already made a huge impact. They truly did a wonderful, out of this world job!”

Noah Gray, Co-Founder of Pillo AI

Live · Pillo AIOpen ↗
W-002COYA

Coya

Sector
Restaurant
Location
San Luis Obispo, CA
Scope
Website, ordering, reservations, shop
Need
A home online as warm as the restaurant, that turns visitors into guests.
Answer
Menu, reservations, online ordering, private events and a shop, all in one place.
Result
Online orders, table reservations and private-event requests now reach the restaurant directly, day and night. A neighborhood favorite now presents itself like a destination.
Visit Coya↗
Live · coyaperuvianfood.comOpen ↗
W-003DEBORAH’S HEALING ARTS

Deborah’s Healing Arts

Sector
Integrative health
Location
San Luis Obispo, CA
Scope
Website, pricing, booking
Need
Services and pricing that felt confusing, on a platform that was hard to keep up.
Answer
Clear services, a simple three-step pricing page and an easy way to book, moved to a faster home.
Result
Visitors can now see what she offers, compare prices and book in a few clicks, on any phone.
Visit Deborah’s Healing Arts↗
Live · Deborah’s Healing ArtsOpen ↗
W-004MINISUN STUDIOS

Minisun Studios

Sector
Game studio
Scope
Studio website, 3D
Need
A studio home as imaginative as the games themselves.
Answer
A living solar system where every game is a planet you can explore.
Result
A site you explore rather than scroll, with room to grow as every new game launches.
Visit Minisun Studios↗
Live · minisunstudios.comOpen ↗
04How we work

Four steps. You always know where you are.

  1. Step 01

    A conversation

    We learn your business, your customers and the problem worth solving.

  2. Step 02

    A first design

    You see real designs early, and we shape them with you until they feel right.

  3. Step 03

    Built and launched

    We build it fast and sturdy, and launch it on your own domain.

  4. Step 04

    Kept running

    Hosting, updates and changes whenever you need them. We stay.

05Pricing

Clear prices. No surprises.

  1. T-01

    Launch

    From$3,000

    For something new that needs to be understood in seconds.

    • One focused launch page
    • Copy that explains it simply
    • A clear call to action
    • Live on your own domain
    Timeline
    2 to 3 weeks
    Start a launch→
  2. T-02

    Website

    From$8,000

    For a business that needs its website to bring people in.

    • A complete custom website
    • Booking, ordering or pricing built in
    • Fast on every phone
    • Moved from your old platform
    Timeline
    4 to 8 weeks
    Start a website→
  3. T-03

    Commission

    From$20,000

    For a problem that needs its own software, product or experience.

    • Custom software, an app or a 3D experience
    • Research and design from first principles
    • Built to grow with you
    • Direct work with Nic throughout
    Timeline
    Scoped together
    Start a commission→
C-01 Kept running From$200 / month Hosting, updates and changes whenever you need them, on any tier.
H-01 HQ From$299 / month Software that runs your business: leads, jobs, calendar and money on one screen. See HQ →

Every project is quoted after a 20-minute conversation.

06Questions

What people ask before they begin.

Q-01Who owns the website?

You do. Your domain, your words and your photos are yours. If you ever want to move on, we hand everything over.

Q-02How does payment work?

Half to begin and half at launch. Larger commissions are split into milestones, so you only pay as the work arrives.

Q-03What happens after launch?

With Kept running we host it, keep it updated and make changes whenever you ask. If you would rather run it yourself, we hand it over with a short walkthrough.

Q-04Can you work with my current site?

Yes. We can redesign what you have or move it from Wix, Squarespace, Webflow or WordPress, keeping your content and your address.

Q-05How long does it take?

Most launch pages take 2 to 3 weeks and most websites 4 to 8. Larger work gets a schedule we set together before anything starts.

Q-06Do you only work in San Luis Obispo?

No. We are based here, and we work with businesses anywhere in the United States over video calls.

07The house

Kept by Nic Morey.

A designer in San Luis Obispo, California. We stay small on purpose, so every project gets real attention and you always know who is doing the work.

08Begin

Tell us the problem.

We take on a few new commissions each year. Every inquiry is read and answered personally by Nic.

Or skip the form

Book a 20-minute call↗
What do you need?
What’s your budget?
When would you like to start?

Thank you.

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